Reactions to the Threat of BSE and Salmonella.
Potts, H. W. W. 

This is an HTML version of a poster presentation given at the British Feeding and Drinking Group 1994 meeting. At the time, it seemed as if the main bovine spongiform encephalopathy (BSE) scare was past us, but two years later saw new evidence suggesting BSE could cause Creuztfeld-Jacob's disease (CJD) in humans. This presentation was somewhat hurriedly prepared and, in retrospect, I am not wholly convinced of the validity of some of the statistics!

Abstract: The threats of bovine spongiform encephalitis (BSE or "mad cow disease") and of Salmonella infection provoked dramatic food scares in the British population. In the present study, subjects were asked on 13 questions how they felt about eating "steak, from a farm where a number of animals have been found to have BSE" and "a soft-boiled egg, taken from a farm where a number of the chickens have been found to be infected with Salmonella". This poster describes (i) the nature of the reactions evoked and (ii) whether a number of background variables, notably state and trait anxiety, predicted these reactions.

Part 1: Do BSE and/or Salmonella evoke qualitatively unique rejections?

Part 2: Are there any predictive factors in the perception of the risks from BSE and Salmonella?


Acknowledgements: Thanks to Alex Westcombe, Dr Graham Dunn, Dr Jane Wardle and the rest of the ICRF Health Behaviour Unit. This research was carried out as part of a MRC-funded Ph.D. at the Institute of Psychiatry.

Further details are available from the author. Other aspects of this experiment are in preparation for publication and "Proximal Strategies in the Rejection of Meat by Vegetarians: A Pilot Study." - also on data from this study - was presented at Food Choice Conference 3.

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